Lead generation is the process of identifying potential customers and qualifying them in some manner.
The goal is to turn some percentage of these leads into customers. That is the most important goal of lead generation – customer acquisition.
There are a wide variety of ways to generate leads of potential customers. Here are some common methods:
Outbound Telemarketing
Direct Mail
Seminars
Infomercials
Webinars
Trade Shows
Email Marketing
Contests
Promotions
I will spend some time talking about each of these and others. I will also spend some time talking about things that I have seen work and things that have flopped and wasted a ton of money.
As one whose eyelids droop at the mention of "lead generation," I look forward to your entertaining and enlightening explanations. Surely you have great experiences to share!
Posted by: Easton Ellsworth | October 26, 2005 11:43 AM | Permalink to Comment