About.com has a nice article on Lead Generation by Laura Lake.
Here is a snippet:
Lead generation has become popular with businesses because it enables a business to:
- Determine pricing on a per lead basis
- Choose the product or service they wish to offer to prospects
- Select the geographical area that the business is interested in
- Control the number of leads a business wishes to receive per month (this assists with budgeting)
- Pay only for the leads that are received
Laura does a great job as a Guide to the huge category of marketing. I liked her target marketing section as well as her list of marketing blogs.
