About.com has a nice article on Lead Generation by Laura Lake.
Here is a snippet:
Lead generation has become popular with businesses because it enables a business to:
- Determine pricing on a per lead basis
- Choose the product or service they wish to offer to prospects
- Select the geographical area that the business is interested in
- Control the number of leads a business wishes to receive per month (this assists with budgeting)
- Pay only for the leads that are received
Laura does a great job as a Guide to the huge category of marketing. I liked her target marketing section as well as her list of marketing blogs.
I think one reason Laura does such a great job is that she is in the trenches herself. She runs her own Marketing Agency called ZealSpin, so she has to put what she preaches into practice every day.
More from her bio page:
Lake knows that a clearly articulated and widely embraced marketing vision and well thought out strategy usually makes the difference between companies that succeed and those that fail. Effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.
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