Here is a brief overview of Mortgage Lead Generation.
Internet Mortgage Lead Generation has really become a major source of leads for Mortgage Brokers and Mortgage Lenders. Internet Mortgage leads can be very qualified as they are self-selected, but buyers need to beware as online mortgage leads will often be resold over and over and by the time you call that lead, the customer will have been contacted 10 times already. If you buy online mortgage leads, make sure they are exclusive and have not or will not be resold to other vendors.
Mortgage Lead Generation done by telemarketing can be an effective tool to provide a steady and predictable flow of leads. It can also free up your in-house loan officers to be able to spend more time closing and less time finding and qualifying prospective borrowers.
Call Centers that specialize in telemarketing mortgage leads will generally charge for a per lead price. US Based Call Centers will charge anywhere from $35-$65 per lead. Prices will vary depending upon the current interest rate and the filters such as LTV, Credit Card Debt, Mortgage balance, etc. If a US based call center is billing on an hourly rate, they may charge anywhere from $21-$26 per hour of telemarketing. You can find Indian or Philippine call centers that might do the work for $12-$18 per hour.
