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Here is a brief overview of Mortgage Lead Generation.

Internet Mortgage Lead Generation has really become a major source of leads for Mortgage Brokers and Mortgage Lenders. Internet Mortgage leads can be very qualified as they are self-selected, but buyers need to beware as online mortgage leads will often be resold over and over and by the time you call that lead, the customer will have been contacted 10 times already.  If you buy online mortgage leads, make sure they are exclusive and have not or will not be resold to other vendors.

Mortgage Lead Generation done by telemarketing can be an effective tool to provide a steady and predictable flow of leads. It can also free up your in-house loan officers to be able to spend more time closing and less time finding and qualifying prospective borrowers.

Call Centers that specialize in telemarketing mortgage leads will generally charge for a per lead price. US Based Call Centers will charge anywhere from $35-$65 per lead. Prices will vary depending upon the current interest rate and the filters such as LTV, Credit Card Debt, Mortgage balance, etc. If a US based call center is billing on an hourly rate, they may charge anywhere from $21-$26 per hour of telemarketing.  You can find Indian or Philippine call centers that might do the work for $12-$18 per hour.

Call Center can focus on Prime, Sub-prime, refinance, HELOC, or other types of financial products. After-hours call centers can be a cost-effective addition for an in-house call center.

It is important to clarify the definition of a qualified lead and set the parameters for refunds for leads that don't qualify.

Most Mortgage Lead Generation Telemarketing firms can deliver the leads to you by a daily batch process or by a "hot-transfer" process where they qualify the lead and then while the customer is still on the line, they transfer the caller over to the loan officer and introduce the customer and then the lead generation agent drops off the line.