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Mar29
Telemarketing Know-How Vital for Gaining Sales Leads

Telemarketing is a tough biz.  But, if done right, it can still be a very productive way of gathering sales leads. 

There's a great article for sales professionals hoping to harvest sales leads via telemarketing.  It can be found here, courtesy of "Guerilla Marketing".

One interesting point it makes towards the end of the article: Stick to a script.  "Free spirits", as the author terms them, usually are miserable when it comes to telemarketing.

It's an interesting article.

Mar26
Hands Down, The Best Lead Generator I've Ever Used
It's video e-mail.  I started using it about a month ago, and I love it.  And, I'll make no bones about it, I'll try to sell you on using it, too.  It's that good. I started as a customer, and... Continue Reading
Mar25
Seduced, But Not Tricked...
...those were Seth Godin's final words on his post about bread companies who are rushing to meet the demand for whole wheat products (more expensive to produce) by doing things like "coloring" white bread to make it brown. I'll give you... Continue Reading
Sales Lead Lab "Experiment"
I decided to conduct a little real-world experiment for all of us here at TopLeadGenerators... I am trying a service at LeadsLab.com.  They have a reputation of being a solid lead provider, and I'm looking at leads for the... Continue Reading
Mar24
Big Money + Big Media = More Sales? Not Always...
...case in point: This advertisment highlighted in Seth Godin's post today:           Expensive?  Sure.  Popular old-style ad medium?  Absolutely.  Did it make their ad agency money?  Darn straight it did. The chance of this sign resulting... Continue Reading
Mar22
Target's Coupon Book On Target For Generating Sales Leads
Target has an innovative way to generate sales leads through a new "clipless" coupon direct mail campaign. Sounds cool!  It's jazzing up an old lead generation method with a twist that will get results I'll bet. Nice post by Rich... Continue Reading
Sales Lead DNA
...courtesy of blogger and author Brian Carroll.  Click on the link for a great post and a larger version of the chart.  If you've ever wondered how many different origins a sales lead might have, wonder no more.  Interesting post. ... Continue Reading
Your Brochure Is a Potential Sales Lead? Yeah, Right.
Ask yourself this question: When was the last time you heard a new customer say, "We were sold once we saw your brochure."  Or, "You're getting this deal because of your kick-butt brochure."  Admit...you never have heard that. Seth Godin... Continue Reading
Mar21
The BEST Place to Get Sales Leads
One of my favorite sales authors, Jeffrey Gitomer, nails it.  I agree with him totally. The absolute BEST way to get solid sales leads for your business - no matter what business you're in - is....well, click here to... Continue Reading
Mar19
The Sales Lead Data Has to Be Good
Using survey data, statistical samples, and other info to get sales leads and sell what it is you're selling?  That's good.  Using data, samples and other info that's bad or skewed data to begin with?  That's not so good. As... Continue Reading
Mar18
The Battle for Franchise Sales Leads
Melonie Murray over at SmallBizMentor has a great post on the battle for sales leads between two educational franchise giants, Kumon and Sylvan. When you think about the topic of "sales leads", its tempting to think of massive lists with... Continue Reading
Sales Leads From Print Advertising
Is this a good print ad?  Will it lead to sales leads?  Maybe...maybe not, according to one lead generation expert. How you advertise in print media can dramatically effect the number of, and quality of, sales leads you generate.... Continue Reading
Getting More Retail Sales Leads
Did you know there's a middle man in the sales lead business?  I was reminded of that fact as I unpacked a light fixture today for our daughters' bathroom.  There it was at the top of the box: The product... Continue Reading
Your Lead Tip o' the Day
It's LeadSupply.com. They supply the MLM, network marketing and business opportunity community with sales leads. If this is your market, check out this website.... Continue Reading
Sales Leads at the Movies
My wife and I took our daughters, 10 and 6 (that's their ages, not their names) to the movies tonight.  We saw Tim Allen's "The Shaggy Dog."  About five minutes into the movie, I notice something: Product Placements.  Lots of... Continue Reading
Mar15
Creative Ways to Get More Sales Leads
I love it when traditional business models decide (or are forced) to come up with new ways to land some sales leads. One original idea?  Product placement in news programs.  The Hollywood Reporter talks about this trend in this... Continue Reading
But You Don't Work the Leads You Have!
More leads.  Let's buy MORE leads.  We need MORE leads! That's the cry of the sales rep.  Or, the business owner.  Sales leads mean more business, so it makes sense to buy more of those precious sales leads, right? Hold... Continue Reading
Mar14
Can't Beat Google, In My Opinion
Sales leads, and the way you get them, has changed a lot over the years. It used to be that you'd telemarket for leads.  Then, it was direct mail.  Then it was e-mail. Now, it's Google.  And it will... Continue Reading
Mar11
Will The Sales Leads Come If You Give It Away?
I love the "What's Your Brand Mantra" blog...well written, and always thought provoking. Saturday's post was about bloggers who receive products and stuff from people who want them to blog about those products and create buzz.  The debate, pro and... Continue Reading
Sales Leads from Trade Shows
Trade shows are real attractive when it comes to leads and prospects. All those potential customers, all in one place...mmmm, you can just taste the sales, can't you? Hold on a second, superstar.  Brian Carroll has a great post... Continue Reading
Sales Leads By the Book
Interesting article on increasing sales leads by being an expert and writing a book. Lots of sales gurus are recommending this.  Remember, it doesn't have to be a 300 page how-to book.  Maybe just a simple PDF eBook that you give... Continue Reading
New Company Promises Great Sales Leads for Real Estate, Auto, Mortgage Professionals
Look for this company to make some waves in the real estate, mortgage and auto sales industries.  They rely on qualified sales leads, and CaptiveLeads.com aims to give them to professionals in those industries. Here's the press release.  Looks... Continue Reading
About Me, Dan Tudor
Hello, I'm Dan Tudor.  I'll be authoring the Top Lead Generators blog here at KMM in addition to my duties as author of KMM's LandingTheDeal blog. Sales leads are something I have a lot of experience with: I was a... Continue Reading

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