Devoted to lead generation, lead generators, and successful lead gen campaigns

Sales leads, and the way you get them, has changed a lot over the years.

It used to be that you'd telemarket for leads. 

Then, it was direct mail.  Then it was e-mail.

Now, it's Google.  And it will probably be Google and their AdWords program for some time to come.

Where else can you go to get targeted leads, permission based responses, based exactly on the terms that you set?  That's an amazing lead generation program.