Devoted to lead generation, lead generators, and successful lead gen campaigns

I love it when traditional business models decide (or are forced) to come up with new ways to land some sales leads.

One original idea?  Product placement in news programs.  The Hollywood Reporter talks about this trend in this article.  It's pretty interesting.

The point: You have to look at new sources for sales leads.  There are probably lots of ways you can get new leads for your business, but are you looking for them in places that you wouldn't normally?  If your answer is "no" then you'll probably continue to rely on the same old mailing lists that you've always relied on.

Come on...take a cue from the story and get creative!