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Mar18
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Is this a good print ad? Will it lead to sales leads? Maybe...maybe not, according to one lead generation expert. How you advertise in print media can dramatically effect the number of, and quality of, sales leads you generate. If you're using print advertising to get your sales leads, consider these 16 tips from marketing expert Mac McIntosh. It's good stuff. |
There are some really fantastic tips for advertising in this article - wow! I'm in the life insurance industry, so often I look out for other insurance-related ads. One thing I notice is that so many companies - not just those in the insurance industry - place ads that have no compelling offer to encourage people to act immediately. Many ads just resemble boring old business cards! It's really great to read articles like this one though. If only all companies followed these sorts of tips. Not only would the compaanies advertising make more money, but the advertisements themselves would actually be a whole lot more interesting!
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« Getting More Retail Sales Leads | Main | The Battle for Franchise Sales Leads »
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» But Will It Help Them "Land" The Deals? (No Pun Intended...) from LandingTheDeal
I spoke about this picture briefly at TopLeadGenerators. Seth Godin also posts on it today and has some brilliant (as always) observations. It's confusing. It's not targeted. It's eye catching, but so is someone who sets themselves on... [Read More]
Tracked on: March 24, 2006 5:08 PM | Permalink to Trackback