Devoted to lead generation, lead generators, and successful lead gen campaigns

Trade shows are real attractive when it comes to leads and prospects.

All those potential customers, all in one place...mmmm, you can just taste the sales, can't you?

Hold on a second, superstar.  Brian Carroll has a great post on trade show leads, with some fantastic links to other info within his post, on the subject.

The bottom line: Leads from trade shows can be tempting, but often don't pan out.  Quality over quantity should be your goal at a trade show.