
...those were Seth Godin's final words on his post about bread companies who are rushing to meet the demand for whole wheat products (more expensive to produce) by doing things like "coloring" white bread to make it brown.
I'll give you another example of marketers in a rush to schlep their product who are creating annoyances instead of new customers...
After a recent post over at LandingTheDeal, which I also author here on the KMM network, I got this "comment" posted after my article:
Probaly you should read this. verizon ringtones Hope this helps. See you next life. Buy verizon ringtones now.
It was an ad for some guy selling Verizon ringtones. Then I got this comment the same day, from the same guy, after another of my semi-brilliant posts:
Probaly you should read this. forex broker Hope this helps. See you next life. Buy forex broker now.
It was an ad for online poker. This guy's a genius...I mean, just look at how he spelled "probably" (p-r-o-b-a-l-y ????)
Here's my point: Would anyone ever click on that comment and go to this guy's site? Would they buy his stuff? Does anyone who authors fake comments like these genuinely think they'll result in sales leads for their product, service or website? They "probaly" do.
But, or course, they won't. That's not sales lead generation, folks.






But at least he's consisent in his speling. :-)
Posted by: Melonie K. Murray | March 30, 2006 11:01 PM | Permalink to Comment