Sales reps LOVE sales leads. But I've seen my share of leads provided turning into leads wasted (and, in all honesty, I've done my fair share of the wasting!).
The reason? Sales leads are new life...fresh possibilities...hope renewed. But then reality sets in: You have to follow-up with them. That's right, it's "hard work" time. That's where the problems arise.
The same holds true whether you market to people in person, or via the Internet. It's not just about putting a Google ad up and waiting for the clicks to come. It's all about what happens once they click.
A great post from Single Throw on the subject of what happens after the lead comes in via the web. Read it and apply it to your use of sales leads.
» So What Do YOU Do With Your Sales Leads? from LandingTheDeal
I'm blogging over at TopLeadGenerators about this subject now, and I'm finding some really interesting posts and thoughts on the topic of sales leads. My latest question: What do you do with your sales leads? Getting them is one thing,... [Read More]
Tracked on: April 1, 2006 10:32 PM | Permalink to Trackback