Devoted to lead generation, lead generators, and successful lead gen campaigns

Seth Godin points us to an interesting advertising idea out of Europe, designed to bring sales leads to a hotel chain (when you see the picture, you'll appreciate my attempt at a humorous headline...or, you may just feel sorry for me).

I'm a partner in what I think to be a creative ad concept here in the U.S., and involved in another unique sales-lead-generating project as well.  But this is "shear" genious.

 (....well he thought it was funny)