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Everybody Needs Sales Leads


Even worthy causes.

Read this...its about a couple of twenty-somethings that saw an unfolding tragedy in Africa, formed their own cause here in the U.S., and are now "marketing" it to an unlikely group of "customers", who are getting the message and buying this "product".

Notice what they didn't do to "sell" their product: No expensive ads, no brochures, no mailing lists.  They have something better than all of that: An authentic story.

Do you?...

2 Comments/Trackbacks

You make a great point, Dan. Every organization needs to figure out how to acquire new customers. This organization has done a brilliant job of telling a story and letting people raise their hand and become part of the movement.

my college roommate is actively involved in showing the films to other students on campus. the group sent him dozens of posters, stickers, flyers and even dvds; all for free.

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