Devoted to lead generation, lead generators, and successful lead gen campaigns

That's the objective of every direct mail marketer.

I have to admit, if this is a new tactic in direct mail marketing, I'd bite...I would have opened this envelope.  Great post from Jim Logan, and comment from Seth Godin.

At the very least, its a wonderful lesson in creative approaches to getting a prospect to become a sales lead.  At the worst, its sloppy mail management.  Good lessons either way for those of you who are searching for sales leads via mail.