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May 8
Focus Groups and Sales Leads

Marketing is all about getting the message out and, ultimately, getting more sales leads in the door.

Some companies use focus groups to do that.

Seth Godin wisely points out why that might not always be the best idea.


1 Comments/Trackbacks




Nice link to the genius of Seth Godin and his opinion of the weakness of focus groups. Keep the good stuff coming!

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« New Sales Leads OR Managing Your Current Leads | Main | Personal Services Sales Leads »

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