Marketing is all about getting the message out and, ultimately, getting more sales leads in the door.
Some companies use focus groups to do that.
Seth Godin wisely points out why that might not always be the best idea.
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Nice link to the genius of Seth Godin and his opinion of the weakness of focus groups. Keep the good stuff coming!
Posted by: Evan | October 5, 2006 5:02 PM | Permalink to Comment