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May12
Insurance Company Goes WAY Outside the Box to Get Sales Leads

Nationwide Insurance sells...well, insurance.

So, what's their strategy with this contest?  Get regular people to identify with the company, their slogan, and the chance to be famous for a few seconds.

A+ for creativity in lead generation!


6 Comments/Trackbacks




Here is a great sales lead tracking tool that automates routing and even feedback from a dealer/producer networkd. This lead management tool makes sales lead routing and lead tracking, even forecasting easy and simple. Every sales lead is accountable to each marketing dollar spent. http://www.dataforcecrm.com

Very slick idea, Nationwide. Nice scoop, Dan!

It will be interesting to see who dives in and who runs from this one... Maybe it's time we begin to organize a few contests in response....Thanks for the interesting slant Dan...

Wow, this is a really interesting marketing campaign! If anybody thought insurance companies were really boring when it came to their marketing, now you have been proved wrong! I am in the life insurance industry, and have always maintained the belief that is is possible to create really creative marketing campaigns in this business. I really think we'll see more quirky, creative campaigns in the future, so let's wait and see!

tax saving and investment life insurance plan
1-unit link life insurance plan
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tax saving and investment life insurance plan
1-unit link life insurance plan
2-pension plan
3-child plan
4-endorment plan
5-term plan
6-investment plan

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