Most of the time, businesses and sales professionals look outside their business for sales lead ideas and strategies. Sometimes, that's warranted and a great idea.
But what about going to your own customer base to get ideas on how to increase business, compete with other companies, and increase sales leads? Who better than your loyal users to tell you their ideas on how to increase your business?
That's just what Yahoo is doing in their quest to overtake Google. This recent story talks about how Yahoo is set to "tap the collective wisdom of its users" on how to go after the world's number one search engine.
If it's good enough for Yahoo, it's probably a good idea for your business. Try asking your customers how to increase your incoming sales leads.
I like the idea! We spend so much of our time trying to generate leads through exceptional customer service, but we never know if the word actually reaches the potential new client. For instance, you set someone up with life insurance and tell them to tell their friends about their service experience. Instead, if you asked them how you could have got their service before or where their friends were looking for a policy you could get inside the consumer's mind. Good Work!
Posted by: Evan | May 17, 2006 4:31 PM | Permalink to Comment