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Jun27
Cell Phone Coupons as Sales Leads

We may be seeing a new type of business use for cell phones: Electronic coupons.

A company called CellFire is introducing the concept to businesses as a way to link people's love of cell phones with a business' need for new customers.

Here's the story, courtesy of TechCrunch.  It's a neat little evolution of the traditional coupon and sales lead, if you ask me.

Jun23
Sales Leads PLUS Cold Hard Cash?
Cool idea for businesses who blog.  I think its a good concept from a purely business point of view. I can see it being a good way to develop a permission marketing relationship with a potential customer: First they... Continue Reading
Jun21
Google Your Sales Lead Prospect
Seth Godin, with a great post on why sales professionals need to do research on their prospect/sales lead/customer before they call. It's easy, of course, with Google - as Seth so aptly points out.... Continue Reading
Google Testing New Sales Lead Tool
I love Google, and I've used their Google Ads frequently for different projects. My one gripe?  The pay-per-click program that results in a lot of clicks...but not many real sales leads. Google has felt my frustration, obviously.  They announced that they... Continue Reading
Jun20
Blogger Authors New Lead Generation Book
Congratulations to Brian Carroll who just released his new book on lead generation, "Lead Generation for the Complex Sale". Brian's blog is among my favorites, and demonstrates regularly that he certainly knows his stuff. You can download a new chapter... Continue Reading
New Study Supports Lead Generation Efforts
What happens when companies place a big emphasis on generating leads within their organization?  Nothing but good things, according to a new study. Read the results here.... Continue Reading
Jun13
When Big Dollar Advertising Generates Sales Leads
As much as I'm for original, "buzz marketing," Seth-Godin-worthy advertising that generates sales leads, I have to admit that there are right times to spend a boat-load of money in an effort to sell stuff. Rich Ottum over at MarketingBlurb... Continue Reading
Jun12
The One Second Sales Lead
Finally, a radio spot I can afford. ClearChannel is toying with the idea of one second radio spots.  Read all about it in this interesting AdvertisingAge article. Here's what I like about the idea: It's original.  Good for ClearChannel in... Continue Reading
Original
Real and unique beats staged and bland every time.  Look at this homemade video of a Russian "street acrobat".  Pretty impressive, eh?  Even the French rap music was kind of cool - it was something I wasn't expecting.  Kind of like... Continue Reading
Jun 6
Become a Cartoon, Get More Sales Leads!
Think this cartoon is pretty cool?  I do.  It's from a company called AdToons, and they design personalized cartoons of you and your business.  It was done for a real customer, BrooksKubik. You can use them on your sales... Continue Reading
Jun 4
Coupons: The Ultimate Lead Generator?
When Teresa and I were married 15 years ago and every penny counted, I was the ultimate coupon hunter.  I loved it...sometimes I would actually get things for a few cents that would normally cost $3.00.  Seth Godin's recent... Continue Reading
Seth Discovers The Anti-Sales Lead
I'm with Seth on this one.  If you're going to say thank you as a way to encourage future business, or as a way to prompt customers to tell other people they know about you and generate sales leads... Continue Reading
New Spin On Web Sales Leads
Google Ads are being viewed more and more skeptically by the business community, what with all of the reported fraud attached to the pay per click system. Are flat rate paying ads going to make a comeback as businesses search... Continue Reading

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