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Jun27
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We may be seeing a new type of business use for cell phones: Electronic coupons. A company called CellFire is introducing the concept to businesses as a way to link people's love of cell phones with a business' need for new customers. Here's the story, courtesy of TechCrunch. It's a neat little evolution of the traditional coupon and sales lead, if you ask me. |
We've been running moblee for a while in the UK, and just today made it available in the US. It's similar to cellfire but text message based, not coupon based. Visit http://www.moblee.net for more info. Thanks.
It's an interesting concept, absolutely and another example of a clever marketing concept. If there is a 20% increase when it comes to redemption of the offers, that's definitely something not to sneeze at. I agree with what the author says, that there are sure to be many other companies that use this form of advertising. I agree with what Evan said, that it will be interesting to see if insurance companies pursue it as an option. After all, life insurance coupons to your cell phone sounds pretty out there, doesn't it?
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Wow, you can truly do anything with a cell phone now, I can't wait until they making selling insurance on a cell phone possible!
Posted by: Evan | June 28, 2006 10:48 PM | Permalink to Comment