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Jun 4
Coupons: The Ultimate Lead Generator?

When Teresa and I were married 15 years ago and every penny counted, I was the ultimate coupon hunter.  I loved it...sometimes I would actually get things for a few cents that would normally cost $3.00. 

Seth Godin's recent post reminded me of those days, and there are some great sales lead lessons to be learned from coupons if you think about it.

  • Coupons make it easy for someone to buy your stuff instead of the competition's, even it the coupon only makes it a few cents cheaper.  We are a people that love to know we did the best we could when it came to price.
  • Coupons give your buyers an advertisement that they keep with them and look at frequently.
  • Coupons are easy to track back, making it a great way to test and track an ad campaign.

Lots of other reasons...refer back to Seth's post for a more verbose rendering of some good reasons coupons work.  (And, they don't have to be paper to work well...electronic "coupons" are valuable also!)

1 Comments/Trackbacks

» How's Your Lead Generation? from LandingTheDeal
The reason I ask, is that I also author the TopLeadGenerators blog here at Know More Media.  There's some good stuff there, and you should check in there once a week or so. Some recent samples: How coupons can provide... [Read More]

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