When Teresa and I were married 15 years ago and every penny counted, I was the ultimate coupon hunter. I loved it...sometimes I would actually get things for a few cents that would normally cost $3.00.
Seth Godin's recent post reminded me of those days, and there are some great sales lead lessons to be learned from coupons if you think about it.
- Coupons make it easy for someone to buy your stuff instead of the competition's, even it the coupon only makes it a few cents cheaper. We are a people that love to know we did the best we could when it came to price.
- Coupons give your buyers an advertisement that they keep with them and look at frequently.
- Coupons are easy to track back, making it a great way to test and track an ad campaign.
Lots of other reasons...refer back to Seth's post for a more verbose rendering of some good reasons coupons work. (And, they don't have to be paper to work well...electronic "coupons" are valuable also!)