Seth Godin, with a great post on why sales professionals need to do research on their prospect/sales lead/customer before they call.
It's easy, of course, with Google - as Seth so aptly points out.
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2 Comments/Trackbacks
I totally agree with this! A marketing campaign will be so much more successful if it is targeted. The more targeted, the more successful it is likely to be. The life insurance industry, which I am a part of, is no exception. If we take the time to research and get to know our prospects, they will notice that, and they will appreciate it.
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Whether you are selling insurance or selling plastic widgets, Google is the place to be!
Posted by: Evan | June 22, 2006 10:27 PM | Permalink to Comment