Cool idea for businesses who blog.
I think its a good concept from a purely business point of view. I can see it being a good way to develop a permission marketing relationship with a potential customer: First they read your blog, then they get to trust you, then they take it one step further by buying a book that you’re recommending.
Call it "sales leads plus", the plus being that they might further cement a relationship with the blogger by making a small purchase based on the blogger's recommendation.
For bloggers who want to monetize their influence, I think the idea has legs. Its a great potential sales lead tool.
I agree that this concept has legs - well and truly! Winning new business is all about gaining trust from your prospect. It is definitely the case in the life insurance industry, which is the sector I have been in for a number of years now. Once a salesperson develops a rapport with a prospect, trust develops as well and then it is so much easier to sell to them. Of course, in this industry, we achieve this by showing a genuine, real interest in the life insurance lead. So many people tell me that they have spoken to some salespeople who have no interest in them at all, and I don't blame them for not doing business with them! People like personal service and they have to have be able to trust the business they wish to work with.
Posted by: Michaela Roberts | January 5, 2007 12:55 AM | Permalink to Comment