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« Original | Main | When Big Dollar Advertising Generates Sales Leads »
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Jun12
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 Finally, a radio spot I can afford. ClearChannel is toying with the idea of one second radio spots. Read all about it in this interesting AdvertisingAge article. Here's what I like about the idea: It's original. Good for ClearChannel in trying to come up with a unique approach to selling traditional ad time. I hope they do it. It could be an interesting way to promote effective brand advertising and generate more sales leads. |
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« Original | Main | When Big Dollar Advertising Generates Sales Leads »
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"Blinks" huh? They must be expecting business owners and salespeople to keep their eyes shut while they steal the money right from the bottom line.
You'll really blink when you look at your P&L if you fall for this one.
Just when I thought traditional advertising touts couldn't get any more moronic, one of them comes along and sticks something in my eye that really makes me "blink."
I would have to suggest an "eyes wide open" approach if someone suggests this might be good for your business.
Posted by: Sean Woodruff | June 13, 2006 6:08 PM | Permalink to Comment