TopLeadGenerators: July 2006 Archives

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Jul28	Are You Waiting for Your Cat to Bark? Dan Tudor July 28, 2006 Know More: Lead Generation 2.0, Lead Generation An article so good, I wish I had been at the ad:tech 2006 conference in person to hear the presentation "Waiting For Your Cat to Bark", which focused on the proper way to approach customers in these Web 2.0 times we live in. However, Lee Otten at Online Marketing Blog does a good job or re-capping it. Read the whole post here, and chew on a sampling of their observations below: Marketers need to find ways to educate people and give them the answers they are looking for and not use old models of “selling”. Achieving the ultimate experience. Eisenberg gives examples of Starbucks, Google and JetBlue. Word of mouth is more powerful than traditional advertising. How do we trigger word of mouth? Word of mouth is triggered when your customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it. It's a great piece, and well worth the read if you're in sales and marketing and desire to make the most of each and every sales lead. Posted at 6:29 PM \| Permalink \| Comments
Jul28	What Are The Best Sales Leads? Dan Tudor July 28, 2006 Interesting study from MarketingSherpa on their recent study of what source provides the best sales leads. Here's a taste: #1. Blogs (and soon podcasts) are primary lead gen vehiclesThis year for the first time, blogs have joined top-rated tactics to... Continue Reading Posted at 6:16 PM \| Permalink \| Comments
Jul26	Who Are The Hottest Prospects? Dan Tudor July 26, 2006 Hooray! Your sales lead generation efforts paid off, and you've got a big pile of sales leads in your hands and the phone is ringing off the hook. Now what? Which leads are good, and which ones are stinkers?... Continue Reading Posted at 4:14 PM \| Permalink \| Comments
Jul25	"Contestants Also Receive..." Dan Tudor July 25, 2006 Have you heard that little tag line at the end of game shows you might be watching? Companies do it for "promotional consideration". That means that they get a quick mention on the show, which is kind of like a... Continue Reading Posted at 6:04 PM \| Permalink \| Comments
Jul24	Convergence of TV Ads and Targeted Advertising? Dan Tudor July 24, 2006 Web 2.0 functionality continues to blur the line between television and the online world. Now comes a new way of targeting at home advertisers via television commercials that can focus on a household's individual needs, further combining web technology... Continue Reading Posted at 12:37 AM \| Permalink \| Comments
Jul23	Looking for Love...and Sales Leads Dan Tudor July 23, 2006 It's amazing how many new social dating websites have sprung up just in the last one or two years. Web 2.0 has literally changed the way societies are forming, all thanks to the Internet. For advertisers, this is good news:... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	5 Sales Lead Networking No-No's Dan Tudor July 23, 2006 Courtesy of business relationship expert Jen Kunkel: Expert networkers know that networking is all about developing quality relationships. Many novice networkers make mistakes that drive people away and make it very difficult, if not impossible, to make quality contacts. ... Continue Reading Posted at 2:54 PM \| Permalink \| Comments
Jul17	Egg-vertising? Dan Tudor July 17, 2006 The best place to find new viewers? CBS thinks it might be inside your refridgerator. CBS is toying with the idea of imprinting their logo, names of shows, and other CBS advertising on eggs using a alcohol based dye... Continue Reading Posted at 5:20 PM \| Permalink \| Comments
Jul16	Ford and Chevy Fueling New Customer Growth With Free Gas Dan Tudor July 16, 2006 Chevy wants your business, and they'll give you $1.99 per gallon gas for your first year as their customer. Ford also wants your business, and they're offering $1000 worth of free gas to get your business. The lesson here... Continue Reading Posted at 12:51 AM \| Permalink \| Comments
	Brewing Up Sales Leads Dan Tudor July 16, 2006 Sam Adams, the beer maker, is encouraging regular Joes like you and me (well, you...since I don't drink) to brew some beer. At home. Why? Well, you figure it out. On the surface, it doesn't really make sense, does it? ... Continue Reading Posted at 12:32 AM \| Permalink \| Comments
Jul14	Good Idea From My Local Jamba Juice Dan Tudor July 14, 2006 I ran over to a nearby Jamba Juice to get a smoothie. Up on the wall, there was a giant map of Bakersfield with hundreds of little pins scattered all over the map. Below the map was the message, "Tell us where... Continue Reading Posted at 11:44 PM \| Permalink \| Comments
	LYING FOR LEADS: Part One Dan Tudor July 14, 2006 Here's a great article from Bob Bly on businesses that decide to use somewhat deceptive advertising tactics in an effort to get sales leads, and the dangers of doing so: First, let me tell you about the two worst... Continue Reading Posted at 5:01 PM \| Permalink \| Comments
	LYING FOR LEADS: Part Two Dan Tudor July 14, 2006 Part two of Bob Bly's article on deceptive tactics in an effort to get sales leads: Another example ... Sy Sperling, founder of the Hair Club for Men, used a booklet called "The Consumer's Guide to Hair Replacement" as his... Continue Reading Posted at 4:57 PM \| Permalink \| Comments
	Podcasting for Sales Leads Dan Tudor July 14, 2006 Brian Carroll has a post about an interesting study on podcasting as it relates to sales, marketing and getting more leads. Poscasting is already a mainstay with the younger generation (one year away from 40 officially allows me to say... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
	Taking a Fresh Look At Your Sales Leads Dan Tudor July 14, 2006 Maybe its time to reconsider how you're gathering leads, analyzing leads, and converting those leads to sales. Want a visual example of looking at things differently? Click here. Thanks to justParker for a great reminder on perspective. Now, find a... Continue Reading Posted at 12:52 AM \| Permalink \| Comments
Jul11	Want Great Sales Leads? Start "Squeezing" Dan Tudor July 11, 2006 Doug from MarketingPathway.com had a great point to make on my post about putting up hurdles for your prospects. Here is Doug's comment: This definitely holds true for 'organic' web visitors, but many people would do much better with... Continue Reading Posted at 4:18 PM \| Permalink \| Comments
	MySpace About to Change Our Sales and Marketing Landscape? Dan Tudor July 11, 2006 Attention all of you who spend a ton of money on Google and Yahoo! for their ad space. There's a new kid in town that might be stealing a big slice of your market in the not to distant future: ... Continue Reading Posted at 4:05 PM \| Permalink \| Comments
Jul10	Open Your Big Fat Mouth and Get Some Sales Leads Dan Tudor July 10, 2006 The best way to open your big, fat mouth? In front of a lot of people. I came across this Business Journal article by Jeffrey Gitomer, one of my favorite sales authors (who I interviewed recently) who was talking... Continue Reading Posted at 5:24 PM \| Permalink \| Comments
	Cold Calling Results in New Opportunity Dan Tudor July 10, 2006 I read, and agree with, authors and business experts who steadfastly maintain that cold calling is a "waste of time"..."rude"...or "won't result in a long term customer." But I still find that its effective if done properly. I'll define "properly"... Continue Reading Posted at 5:06 PM \| Permalink \| Comments
Jul 9	Putting Up Hurdles While Seeking New Customers Dan Tudor July 9, 2006 That's what many website owners do when they make you register to access information when you first visit their site. The result? They fail to convert sales leads because the visitor/prospect doesn't want to take the time to fill... Continue Reading Posted at 4:36 PM \| Permalink \| Comments
	Generating Sales Leads For Health Clubs Dan Tudor July 9, 2006 Here's a great article from fitness author Mike Chaet. He has some great ideas on generating sales leads if you own and/or run a health club. Look over the list, even if you don't run a health club...the ideas... Continue Reading Posted at 4:25 PM \| Permalink \| Comments
Jul 8	World Cup Gives Germany the "Ultimate Sales Lead" Dan Tudor July 8, 2006 What is the "ultimate sales lead" that I'm talking about here? Image. And if anyone still was in need of an "extreme makeover", it was Germany. After the games, and after doing a superior job of hosting the World... Continue Reading Posted at 6:38 PM \| Permalink \| Comments
Jul 6	"Sorry, I'm Just Not Ready For Your Call" Dan Tudor July 6, 2006 That was what the telemarketing girl just told me over the phone. She had left a message at my business, and I returned her call. That probably doesn't happen very often in the telemarketing biz, but it was happening to... Continue Reading Posted at 12:55 PM \| Permalink \| Comments
Jul 3	How Do You Produce Sales Leads From "Free"? Dan Tudor July 3, 2006 George over at AdHurl has an interesting post about MySpace and YouTube, which are 1) frequented by the 15-24 year old market that is coveted by marketers, and 2) totally free - and, in some cases, don't even have any... Continue Reading Posted at 12:30 AM \| Permalink \| Comments
	Company Aiming to Organize Your Sales Leads From Trade Shows Dan Tudor July 3, 2006 Trade shows can produce a wealth of sales leads for the company that is investing in attending those shows. However, its been my experience that a lot of trade show leads are wasted - they aren't followed-up on, they... Continue Reading Posted at 12:16 AM \| Permalink \| Comments
Jul 2	Tips For Successful Lead Generation Dan Tudor July 2, 2006 VendorSeek.com, an online B2B sales lead company in New Jersey, offers up five tips for getting business before going out cold calling. Their tips can be found here. The author of the tips makes a good point in reminding all sales... Continue Reading Posted at 11:59 PM \| Permalink \| Comments

« June 2006 | Main | August 2006 »

Jul28	Are You Waiting for Your Cat to Bark? Dan Tudor July 28, 2006 Know More: Lead Generation 2.0, Lead Generation An article so good, I wish I had been at the ad:tech 2006 conference in person to hear the presentation "Waiting For Your Cat to Bark", which focused on the proper way to approach customers in these Web 2.0 times we live in. However, Lee Otten at Online Marketing Blog does a good job or re-capping it. Read the whole post here, and chew on a sampling of their observations below: Marketers need to find ways to educate people and give them the answers they are looking for and not use old models of “selling”. Achieving the ultimate experience. Eisenberg gives examples of Starbucks, Google and JetBlue. Word of mouth is more powerful than traditional advertising. How do we trigger word of mouth? Word of mouth is triggered when your customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it. It's a great piece, and well worth the read if you're in sales and marketing and desire to make the most of each and every sales lead. Posted at 6:29 PM \| Permalink \| Comments
Jul28	What Are The Best Sales Leads? Dan Tudor July 28, 2006 Interesting study from MarketingSherpa on their recent study of what source provides the best sales leads. Here's a taste: #1. Blogs (and soon podcasts) are primary lead gen vehiclesThis year for the first time, blogs have joined top-rated tactics to... Continue Reading Posted at 6:16 PM \| Permalink \| Comments
Jul26	Who Are The Hottest Prospects? Dan Tudor July 26, 2006 Hooray! Your sales lead generation efforts paid off, and you've got a big pile of sales leads in your hands and the phone is ringing off the hook. Now what? Which leads are good, and which ones are stinkers?... Continue Reading Posted at 4:14 PM \| Permalink \| Comments
Jul25	"Contestants Also Receive..." Dan Tudor July 25, 2006 Have you heard that little tag line at the end of game shows you might be watching? Companies do it for "promotional consideration". That means that they get a quick mention on the show, which is kind of like a... Continue Reading Posted at 6:04 PM \| Permalink \| Comments
Jul24	Convergence of TV Ads and Targeted Advertising? Dan Tudor July 24, 2006 Web 2.0 functionality continues to blur the line between television and the online world. Now comes a new way of targeting at home advertisers via television commercials that can focus on a household's individual needs, further combining web technology... Continue Reading Posted at 12:37 AM \| Permalink \| Comments
Jul23	Looking for Love...and Sales Leads Dan Tudor July 23, 2006 It's amazing how many new social dating websites have sprung up just in the last one or two years. Web 2.0 has literally changed the way societies are forming, all thanks to the Internet. For advertisers, this is good news:... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	5 Sales Lead Networking No-No's Dan Tudor July 23, 2006 Courtesy of business relationship expert Jen Kunkel: Expert networkers know that networking is all about developing quality relationships. Many novice networkers make mistakes that drive people away and make it very difficult, if not impossible, to make quality contacts. ... Continue Reading Posted at 2:54 PM \| Permalink \| Comments
Jul17	Egg-vertising? Dan Tudor July 17, 2006 The best place to find new viewers? CBS thinks it might be inside your refridgerator. CBS is toying with the idea of imprinting their logo, names of shows, and other CBS advertising on eggs using a alcohol based dye... Continue Reading Posted at 5:20 PM \| Permalink \| Comments
Jul16	Ford and Chevy Fueling New Customer Growth With Free Gas Dan Tudor July 16, 2006 Chevy wants your business, and they'll give you $1.99 per gallon gas for your first year as their customer. Ford also wants your business, and they're offering $1000 worth of free gas to get your business. The lesson here... Continue Reading Posted at 12:51 AM \| Permalink \| Comments
	Brewing Up Sales Leads Dan Tudor July 16, 2006 Sam Adams, the beer maker, is encouraging regular Joes like you and me (well, you...since I don't drink) to brew some beer. At home. Why? Well, you figure it out. On the surface, it doesn't really make sense, does it? ... Continue Reading Posted at 12:32 AM \| Permalink \| Comments
Jul14	Good Idea From My Local Jamba Juice Dan Tudor July 14, 2006 I ran over to a nearby Jamba Juice to get a smoothie. Up on the wall, there was a giant map of Bakersfield with hundreds of little pins scattered all over the map. Below the map was the message, "Tell us where... Continue Reading Posted at 11:44 PM \| Permalink \| Comments
	LYING FOR LEADS: Part One Dan Tudor July 14, 2006 Here's a great article from Bob Bly on businesses that decide to use somewhat deceptive advertising tactics in an effort to get sales leads, and the dangers of doing so: First, let me tell you about the two worst... Continue Reading Posted at 5:01 PM \| Permalink \| Comments
	LYING FOR LEADS: Part Two Dan Tudor July 14, 2006 Part two of Bob Bly's article on deceptive tactics in an effort to get sales leads: Another example ... Sy Sperling, founder of the Hair Club for Men, used a booklet called "The Consumer's Guide to Hair Replacement" as his... Continue Reading Posted at 4:57 PM \| Permalink \| Comments
	Podcasting for Sales Leads Dan Tudor July 14, 2006 Brian Carroll has a post about an interesting study on podcasting as it relates to sales, marketing and getting more leads. Poscasting is already a mainstay with the younger generation (one year away from 40 officially allows me to say... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
	Taking a Fresh Look At Your Sales Leads Dan Tudor July 14, 2006 Maybe its time to reconsider how you're gathering leads, analyzing leads, and converting those leads to sales. Want a visual example of looking at things differently? Click here. Thanks to justParker for a great reminder on perspective. Now, find a... Continue Reading Posted at 12:52 AM \| Permalink \| Comments
Jul11	Want Great Sales Leads? Start "Squeezing" Dan Tudor July 11, 2006 Doug from MarketingPathway.com had a great point to make on my post about putting up hurdles for your prospects. Here is Doug's comment: This definitely holds true for 'organic' web visitors, but many people would do much better with... Continue Reading Posted at 4:18 PM \| Permalink \| Comments
	MySpace About to Change Our Sales and Marketing Landscape? Dan Tudor July 11, 2006 Attention all of you who spend a ton of money on Google and Yahoo! for their ad space. There's a new kid in town that might be stealing a big slice of your market in the not to distant future: ... Continue Reading Posted at 4:05 PM \| Permalink \| Comments
Jul10	Open Your Big Fat Mouth and Get Some Sales Leads Dan Tudor July 10, 2006 The best way to open your big, fat mouth? In front of a lot of people. I came across this Business Journal article by Jeffrey Gitomer, one of my favorite sales authors (who I interviewed recently) who was talking... Continue Reading Posted at 5:24 PM \| Permalink \| Comments
	Cold Calling Results in New Opportunity Dan Tudor July 10, 2006 I read, and agree with, authors and business experts who steadfastly maintain that cold calling is a "waste of time"..."rude"...or "won't result in a long term customer." But I still find that its effective if done properly. I'll define "properly"... Continue Reading Posted at 5:06 PM \| Permalink \| Comments
Jul 9	Putting Up Hurdles While Seeking New Customers Dan Tudor July 9, 2006 That's what many website owners do when they make you register to access information when you first visit their site. The result? They fail to convert sales leads because the visitor/prospect doesn't want to take the time to fill... Continue Reading Posted at 4:36 PM \| Permalink \| Comments
	Generating Sales Leads For Health Clubs Dan Tudor July 9, 2006 Here's a great article from fitness author Mike Chaet. He has some great ideas on generating sales leads if you own and/or run a health club. Look over the list, even if you don't run a health club...the ideas... Continue Reading Posted at 4:25 PM \| Permalink \| Comments
Jul 8	World Cup Gives Germany the "Ultimate Sales Lead" Dan Tudor July 8, 2006 What is the "ultimate sales lead" that I'm talking about here? Image. And if anyone still was in need of an "extreme makeover", it was Germany. After the games, and after doing a superior job of hosting the World... Continue Reading Posted at 6:38 PM \| Permalink \| Comments
Jul 6	"Sorry, I'm Just Not Ready For Your Call" Dan Tudor July 6, 2006 That was what the telemarketing girl just told me over the phone. She had left a message at my business, and I returned her call. That probably doesn't happen very often in the telemarketing biz, but it was happening to... Continue Reading Posted at 12:55 PM \| Permalink \| Comments
Jul 3	How Do You Produce Sales Leads From "Free"? Dan Tudor July 3, 2006 George over at AdHurl has an interesting post about MySpace and YouTube, which are 1) frequented by the 15-24 year old market that is coveted by marketers, and 2) totally free - and, in some cases, don't even have any... Continue Reading Posted at 12:30 AM \| Permalink \| Comments
	Company Aiming to Organize Your Sales Leads From Trade Shows Dan Tudor July 3, 2006 Trade shows can produce a wealth of sales leads for the company that is investing in attending those shows. However, its been my experience that a lot of trade show leads are wasted - they aren't followed-up on, they... Continue Reading Posted at 12:16 AM \| Permalink \| Comments
Jul 2	Tips For Successful Lead Generation Dan Tudor July 2, 2006 VendorSeek.com, an online B2B sales lead company in New Jersey, offers up five tips for getting business before going out cold calling. Their tips can be found here. The author of the tips makes a good point in reminding all sales... Continue Reading Posted at 11:59 PM \| Permalink \| Comments

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