An article so good, I wish I had been at the ad:tech 2006 conference in person to hear the presentation "Waiting For Your Cat to Bark", which focused on the proper way to approach customers in these Web 2.0 times we live in. However, Lee Otten at Online Marketing Blog does a good job or re-capping it.
Read the whole post here, and chew on a sampling of their observations below:
Marketers need to find ways to educate people and give them the answers they are looking for and not use old models of “selling”.
Achieving the ultimate experience.
Eisenberg gives examples of Starbucks, Google and JetBlue. Word of mouth is more powerful than traditional advertising.How do we trigger word of mouth?
Word of mouth is triggered when your customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it.
It's a great piece, and well worth the read if you're in sales and marketing and desire to make the most of each and every sales lead.
Great idea, I wonder how this is possible by selling insurance?
Posted by: Evan | August 3, 2006 9:07 PM | Permalink to Comment