Chevy wants your business, and they'll give you $1.99 per gallon gas for your first year as their customer.
Ford also wants your business, and they're offering $1000 worth of free gas to get your business.
The lesson here is not so much the fact that two major auto dealers are advertising specials to get new customers. The lesson you should take away is what they're offering, and when they're offering it. A special on gas a couple of years ago would have been "nice", but it wouldn't generate a lot of excitement or much of a reason to go and buy a new car. But with gas prices getting higher, people are focused on the price of gas and gas mileage.
Now is the right time, and gas is the right incentive.
If you're getting a lower than expected response rate from your traditional sales lead and/or advertising campaign, take another look at it the same way that Ford and Chevy examined what would be a good way to lure new prospects into their dealerships.
Ford and Chevy have obviously thought through the process of giving the right type of incentive at the right time, brilliant moves by the way. I just don't know how I could apply this type of concept to insurance sales. There is always a demand for it and you can't very well just give it away, right?
Posted by: Evan | September 7, 2006 4:59 PM | Permalink to Comment