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Jul 3
How Do You Produce Sales Leads From "Free"?

George over at AdHurl has an interesting post about MySpace and YouTube, which are 1) frequented by the 15-24 year old market that is coveted by marketers, and 2) totally free - and, in some cases, don't even have any ads appearing on the web page.

That makes it tough to produce sales leads, doesn't it?

What's the future of sales leads if you can't advertise on those popular teen sites?  Perhaps you should become a part of those sites - have a MySpace page, or start producing cool, talked-about videos that you put on YouTube.

Marketers need to realize that Web 2.0 means the rules of marketing have changed.  Sometimes, plain old traditional ads as a form of sales leads just won't cut it.  So, get with it and start participating in the new way of marketing yourself - by being original, and being cool.


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» Three Must Read Articles at TopLeadGenerators! from LandingTheDeal
There are three recent articles over at TopLeadGenerators that I want to recommend to you (and not just because I wrote them): Getting good sales leads from "free" sources.  There's a whole new way to market your products and... [Read More]

I agree that You Tube and MySpace are hugely popular websites with the youth demographic. I have no doubts that artists have been discovered and products have been purchased as a result of appearances on You Tube or a presence on MySpace. If you have a product or service that you are targeting to the youth market, sure, why not be creative and try your luck? It can't be blatant advertising though, because that turns people off. If you did something really entertaining that people are going to like, you could get great results. In the life insurance industry though, I don't imagine the marketing departments pursuing these as options. After all, how often will you hear a 20 year old talking about life insurance?

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