Devoted to lead generation, lead generators, and successful lead gen campaigns

MySpace may be on the way to merging with WalMart to take over the world. Regardless, it is a great place to find the insurance leads for now and later!

I disagree with this whole MySpace advertising idea.

Sure, if your goal is to get hits to your website, you'll probably see a jump. But as far as converting those clicks to leads...good luck. The quality of traffic from sites like MySpace isn't near as good as the traffic coming from PPC efforts (Google, Yahoo!, etc.) and organic search results.

It's never a bad idea to keep an eye on new trends, but personally, I'd recommend focusing lead gen efforts elsewhere.

Interesting points. I think it all comes down to the product you are trying to sell and the market you are trying to reach. Obviously if you want to reach a youth market, it could work. For a product like life insurance though, it's probably not worth it, because young people generally aren't thinking about this sort of thing yet. It's great that they do, but in reality, they don't. After all, not many young people are life insurance leads, yet alone policy holders. It will be interesting to hear about the progress though of My Space when it comes to advertising.

Sorry, I just wanted to clarify that regarding the majority of young people, it is great IF they do think about issues like life insurance. In reality though, it doesn't appear to happen often.