Brian Carroll has a post about an interesting study on podcasting as it relates to sales, marketing and getting more leads.
Poscasting is already a mainstay with the younger generation (one year away from 40 officially allows me to say something like that) but more and more, its being recognized as a great way to promote your business to willing listeners.
"Willing listeners" is the tricky part. As Carroll emphasizes, you need to lead with relevant, interesting content. Give it away for free. Draw them in. It's a great technique for getting better quality sales leads.
This is a great post. Read it!
Our thanks to newly published author Brian Carroll for the information.
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