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Jul 9
Putting Up Hurdles While Seeking New Customers

That's what many website owners do when they make you register to access information when you first visit their site.

The result?  They fail to convert sales leads because the visitor/prospect doesn't want to take the time to fill out the information, or doesn't feel comfortable giving out their information, and they'll leave the website.  No lead, no customer relationship, no sale.

Here's a great report on a recent study done on the subject.  It's for sale, but you don't have to buy the report to get a lot of useful information out of the article.


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The best advice when talking about asking for people's information online that I've read includes:

1. Only ask for what you absolutely need. Do you really need the person's phone number so they can download that PDF white paper? Look at each question/form field and ask yourself, "Do I really really need that info?"

2. Always include a fairly prominent link to your privacy policy, particularly when asking for an email address (which almost every form online does.) Put the link right next to the form field - highlighting your interesting in maintaining people's privacy.

Oh, and as a Canadian, seeing Perdita Felicien like that brings back some disappointing memories, but it's very appropos nonetheless!

This definitely holds true for 'organic' web visitors, but many people would do much better with their paid traffic if they first offer great content in exchange for the visitors contact information.

"Squeeze Pages" work when done right, and you end up with a much higer lead conversion rate -- and you get much higher quality leads.

It depends on the kind of traffic.

Hi how are you perdita.I was watching espn Indoor Track and Field. I saw your name and it said (Perdita Felicien). I was curious because my fathers last name is Felicien and he's from saint lucia. So i look up your name and saw that you were also from saint lucia. I was wondering if we have any kind of connection. Please feel free to call (917-804-0862). It would be nice for you ti give a call.. Thank You

hi how are. My name is mervyn john and i am from saint lucia. i saw to it that your last name was felicien. my father is also from saint lucia and has the same last name. i was wondering if we had any kind of relations. please contact me at 917 804 0862. thank you

Definitely valid points here about making it difficult for visitors to access information on your website. I'm in the insurance industry, so can only really talk with the experience I have had, but I think if you have basic information people can access without registering as well as more detailed, useful information they can register for, I think that works as well. People will register for information that is of value to them. If it's free, absolutely!

Please make a local copy of the picture of the runner. You're currently embedding a picture stored on my site.

Cheers from Vancouver

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