Devoted to lead generation, lead generators, and successful lead gen campaigns

That was what the telemarketing girl just told me over the phone.  She had left a message at my business, and I returned her call.  That probably doesn't happen very often in the telemarketing biz, but it was happening to her now...and she wasn't ready.

She bungled answered.  She didn't have a script in front of her.  She couldn't overcome a few simple objections that I threw out to her.  In short, she wasn't ready to receive my potential sales lead.

Finally, she said to me, "Sorry, I'm just not ready for your call."

"Duh", I thought to myself.  "It's obvious!"

I don't know what the value of my call was, but she blew it.  Big time.  Her service actually interested me.  I was biting on the information that she e-mailed me.  And now, to my surprise, she was basically saying "not right now, thank you".

Sales lead generation is big business, and a lot of time and effort is devoted to finding prospects and marketing to them.  However, its been my experience that sales lead generation companies fall short - way short - when it comes time to hire qualified, talented sales people to land the deal.  That ends up costing a lot of money, and wasting a lot of potential business.

It still surprises me every time I hear a bungling novice on the other end of the line.  Come on, big sales lead generation companies!  Get with it!