That was what the telemarketing girl just told me over the phone. She 
had left a message at my business, and I returned her call. That probably doesn't happen very often in the telemarketing biz, but it was happening to her now...and she wasn't ready.
She bungled answered. She didn't have a script in front of her. She couldn't overcome a few simple objections that I threw out to her. In short, she wasn't ready to receive my potential sales lead.
Finally, she said to me, "Sorry, I'm just not ready for your call."
"Duh", I thought to myself. "It's obvious!"
I don't know what the value of my call was, but she blew it. Big time. Her service actually interested me. I was biting on the information that she e-mailed me. And now, to my surprise, she was basically saying "not right now, thank you".
Sales lead generation is big business, and a lot of time and effort is devoted to finding prospects and marketing to them. However, its been my experience that sales lead generation companies fall short - way short - when it comes time to hire qualified, talented sales people to land the deal. That ends up costing a lot of money, and wasting a lot of potential business.
It still surprises me every time I hear a bungling novice on the other end of the line. Come on, big sales lead generation companies! Get with it!
There are a shortage of great salesmen from selling cars to selling insurance, most just aren't properly trained. Good article!
Posted by: Evan | July 6, 2006 4:24 PM | Permalink to Comment