Five minutes ago, I got a call at my office. Here's what I heard from the telemarketer on the other line:
"Hello, Daniel? My name is Janice and I'm calling to offer you a three night stay at a luxury hotel, a $100 travel voucher and a coupon for a $50 online shopping spree!"
My response, after a short two second pause: "Uh, no thanks". And then I hung up.
The offer sounded interesting, but I knew I'd have to endure something to get it. And, more than likely, I'd be disappointed once I received it (their definition of "luxury" and mine are probably vastly different). And I just didn't have the time to weed through all of the fine print (or "fine talking") to see if it would all be worth it.
So, my question for you: If you're undertaking a telemarketing campaign in an effort to generate sales leads, how will YOU sell to ME? It won't be easy, but if you get me I'll probably be a loyal customer. The question is, how do you do it?
Traditional telemarketing won't cut it. And while this approach Janice took wasn't bad, it wasn't great either...and I was able to see through it pretty quick.
The answer to the question? I don't know, honestly. I'll know it when I see it (or hear it), though. And to be blunt, its your job to be creative in how you approach me.
So get busy. And, get better.
