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Oct26
Why It's Tough to Succeed With Telemarketing

Five minutes ago, I got a call at my office.  Here's what I heard from the telemarketer on the other line:

"Hello, Daniel?  My name is Janice and I'm calling to offer you a three night stay at a luxury hotel, a $100 travel voucher and a coupon for a $50 online shopping spree!"

My response, after a short two second pause: "Uh, no thanks".  And then I hung up.

The offer sounded interesting, but I knew I'd have to endure something to get it.  And, more than likely, I'd be disappointed once I received it (their definition of "luxury" and mine are probably vastly different).  And I just didn't have the time to weed through all of the fine print (or "fine talking") to see if it would all be worth it.

So, my question for you: If you're undertaking a telemarketing campaign in an effort to generate sales leads, how will YOU sell to ME?  It won't be easy, but if you get me I'll probably be a loyal customer.  The question is, how do you do it?

Traditional telemarketing won't cut it.  And while this approach Janice took wasn't bad, it wasn't great either...and I was able to see through it pretty quick.

The answer to the question?  I don't know, honestly.  I'll know it when I see it (or hear it), though.  And to be blunt, its your job to be creative in how you approach me. 

So get busy.  And, get better.

Oct24
Direct Mail Creativity - Part II
More great direct mail ideas from author and consultant Dan Kennedy on the subject of creativity in your next sales lead campaign: "How about swizzle sticks? Those little red and white striped plastic things you stir coffee with. Can't get... Continue Reading
Direct Mail Creativity - Part I
Here are some great ideas from entrepreneur and direct mail guru Dan Kennedy...if you're thinking about a direct mail campaign as a way to generate sales leads, these are some good "out of the box" ideas: "I like using "object... Continue Reading
Oct 5
Creativity Is Key in Lead Generating Ads
What a wonderful post by Steve DeVaughn over at BrandingPost here on KMM. It revolves around the question of what happened to creative advertising?  There's a lack of it these days, and its probably costing some companies a lot... Continue Reading
Blogs and Web 2.0 As Lead Generators
The best way to get new customers?  Be an expert.  Make them want to come to you. The best way to do that?  Ron McDaniel over at Buzzoodle gives any good sales pro or business professional a great list of... Continue Reading
Know the Difference Between "Networking" and "Being Social"
In our continuing discussion with Bob Burg, author of "Endless Referrals", I asked this sales lead expert, "How should salespeople balance social interactions and networking?  In other words, how do they know when to "back off" and just be... Continue Reading
Oct 1
Telemarketing Still High On the List As Lead Generation Tool
Brian Carroll has a good item about how Xerox still uses telemarketing in their sales campaigns as a part of an overall marketing strategy. Read Brian's comments, and the article, by clicking here. Telemarketing, as Xerox shows, is still a... Continue Reading
Great Reminder Of a Great "Old Fashioned" Lead Generator
Author and sales trainer Tom Richard has some great advice (a reminder, actually) for all of us when it comes to getting the attention of decision makers. His idea?  Write a personal, hand-written note.  Here's more from Tom: "Unlike emails,... Continue Reading

« September 2006 | Main | November 2006 »

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