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« Blogs and Web 2.0 As Lead Generators | Main | Direct Mail Creativity - Part I »
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Oct 5
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What a wonderful post by Steve DeVaughn over at BrandingPost here on KMM. It revolves around the question of what happened to creative advertising? There's a lack of it these days, and its probably costing some companies a lot of business. Great discussion, and a thought provoking article. Thanks, Steve. |
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Actually, "beneficial to the prospect" is the key to lead generation. A boring beneficial offer will beat a clever ad with no apparent benefit every time.
Posted by: Brian Clark | December 18, 2006 8:04 AM | Permalink to Comment