Devoted to lead generation, lead generators, and successful lead gen campaigns

Here are some great ideas from entrepreneur and direct mail guru Dan Kennedy...if you're thinking about a direct mail campaign as a way to generate sales leads, these are some good "out of the box" ideas:

"I like using "object mail" - direct-mail letters with things called "grabbers" attached to or enclosed with them. It's not possible to use this technique with any other advertising medium ... and it works great to get your prospective customer involved in your sales message.

For example, I have often used the "Silver Platter" letter in my marketing. This is where an inexpensive silver-colored dish arrives in an envelope with the following message attached:

"As you can see, I've sent you this letter on a silver platter. Why? Because I will deliver XYZ to you on a silver platter, too!"

But those darned silver platters cost too much, you say?

Unfortunately, that's the way a lot of business owners and entrepreneurs think. They're too cheap to use many of the grabbers I get my private clients to use. But as I glanced through a party supply catalog that arrived in my mail recently, I thought to myself, "Here are some ideas even a penny-squeezer will love."

Take paper plates, for example. They're cheap. There are Happy Birthday paper plates, NASCAR paper plates, paper plates for every imaginable occasion. Just add a message that says:

"As you can see, I've sent you this letter on a 'summer fun' paper plate. Why have I done this? Three reasons. (Etc. Etc.)"

He has more ideas, all of them good...more on that in our next post.