Devoted to lead generation, lead generators, and successful lead gen campaigns

Author and sales trainer Tom Richard has some great advice (a reminder, actually) for all of us when it comes to getting the attention of decision makers.

His idea?  Write a personal, hand-written note.  Here's more from Tom:

"Unlike emails, telephone calls and unannounced visits, handwritten notes are always well-received. Handwritten notes are rare and intriguing; they spark curiosity and thought. They are opened and read because they don't look or sound like junk mail. People actually want to read them.

The true power of the handwritten note is that it is personal. Think of the people who send you handwritten notes. Mostly family and friends, right? Receiving a handwritten note from you is as comforting and pleasant for your customer as hearing from an old friend. It does more than just say thank you for the meeting, lunch, phone call or referral. It sends a message about you and how you like to conduct business.

When it comes to customers, my friend Rebecca Booth follows the philosophy that you should try and “make their day.” Sending them something personal will brighten their day, if even for just a moment. Creating that feeling with your customers is what makes you unforgettable because they will associate their positive reaction with you. Your note will remind your prospective customer that you are the personal choice; you care about them as a person. You understand that they have choices when it comes to buying their products and you fully appreciate the opportunity to earn their business.

Of course, it's not like the customer's wallet will jump out of their pants and into your hands the moment they receive your handwritten note. Your customer will buy when they are good and ready. However, you certainly want them to think of you first when that need arises. By sending your customer handwritten notes on a regular basis, you are reminding them of how great you are, without being pushy or annoying. Think of it as a gentle tap on the shoulder just to say hello."

Thank you, Tom!  This is perfect timing for me as I am trying to get in front of a new prospect this next week, and was racking my brain for ideas on how to creatively do it.  I think I'll take Tom's advice.

What about you?