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Oct 1
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 Brian Carroll has a good item about how Xerox still uses telemarketing in their sales campaigns as a part of an overall marketing strategy. Read Brian's comments, and the article, by clicking here. Telemarketing, as Xerox shows, is still a viable source of quality sales Interesting read! Thanks, Brian. |
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leads IF it is used properly. Xerox, according to the article, keeps their scripts short and tries to make sure they are calling at a convenient time.
Telemarketing builds personal relationships, so is a great tactic for companies selling products that will be tied to having a long term personal relationship like Xerox's products often have.
Posted by: Ed Kohler | October 4, 2006 9:43 AM | Permalink to Comment