Devoted to lead generation, lead generators, and successful lead gen campaigns

Want to build your online e-mail list for your newsletters and sales announcements?

Try co-registration partnerships with other websites and companies that serve the same market, but aren't necessarily competitors.  In other words, when I sign up for Company A's free e-mail newsletter, I also am given the option of signing up for Company B's free newsletter.  The same strategy can be used when buying something online from a company...many times, you have the option to sign-up for free stuff at the end of a purchase, which can help to quickly build your online sales lead list.

Here are some key points to remember when you're building your list:

• Look for co-reg partner sites that are similar to your own. Like-minded sites will have like-minded visitors ... which means they'll produce quality leads for you. Use search engines and directories to find these sites.

• Don't overwhelm your visitors with too many choices. Fewer offers on the co-reg page produce a higher volume of leads. (And fewer offers means a greater chance that your visitors will remember signing up for yours ... and a lower risk that they will perceive your e-mails as spam.)

• Target your offers to get individuals and/or businesses that are truly interested in your offer. The more relevant your co-reg partners' subject matter is to your site, the more qualified the resulting leads will be. Stay within your industry for best results.

• Think outside the normal limits of your industry. You can find co-reg opportunities in most industries, from home business to self-help, from financial to travel. Some industries lend themselves to a wide crossover, such as health-related products. Test co-reg sites for industries that are outside the norm.

• Make sure your delivery methods include leads delivered in real-time, an e-mail file of leads sent daily, or FTP delivery directly to your server. (FTP stands for File Transfer Protocol, a method of moving files between two Internet sites.)

• Gather as much data about your potential customers as possible. Data acquired can range from e-mail only (with IP address and timestamp) to a complete record (e-mail, full name, IP address, timestamp, street address, city, state, country, zip, phone, gender, date of birth), depending on your needs. The cost will vary accordingly.

The downside to this strategy?  Yes, there are some.  Click here for a list of five things that can go wrong when you hunt for sales leads using co-registration partnerships.