Become the expert in insurance. Real estate. The latest tech products. Where to eat.
Whatever!
Buzz and word-of-mouth expert Ron McDaniel does a good job of making this point in his recent post over at Buzzoodle (the last lines of his article drives the point home perfectly!) and showing you how easy it is to become the recognized expert in your market - whatever that market happens to be.
You want good sales leads? Get people to come knock on your door, rather than you knocking on theirs! 
As Ron asks, "What Is Stopping You?"
Stop making excuses, and start creating some buzz for yourself as the undisputed expert in your field!
What a fantastic topic! I know that in the insurance field, consumers want information and they also want to trust the company they choose to do business with. It's difficult as a consumer, trying to get unbiased information regarding insurance. If as a consumer you don't really know if you require a certain insurance policy, the sales rep you are speaking to over the telephone, or even over the counter, won't really answer your question. Their role is to sell the policy. Insurance brokers are in a great position to establish themselves as experts, because they can answer consumer questions that aren't necessarily answered by a sales rep, wanting to seal the deal. Brokers usually work with a number of insurance companies, so they are in a better position to offer expert commentary, via the media or their own websites/newsletters, because they aren't as biased towards one company. In my view, when it comes to selling insurance and generating insurance leads, getting valuable information across to the consumer is critical. What better way to do this than by establishing yourself as an expert in the area of insurance.
Posted by: Michaela Roberts | December 13, 2006 6:37 PM | Permalink to Comment