For better or for worse, bloggers have proven their influential power and now are finding ways to monetize this growing digital medium. Meanwhile, advertisers are tapping into the power of new age opinion leaders on the web by paying bloggers to review their product or service.
SponsoredReviews.com is a recently launched marketplace that connects advertisers and bloggers. There are a couple unique qualities about this review service that are worth noting.
Not only is there a bidding system, in which publishers and advertisers negotiate pricing, but SponsoredReviews.com is the only review marketplace that offers a hybrid system for publishers and advertisers to search for each other.
Another element that distinguishes SponsoredReviews.com is the low 35% fee, which offers bloggers the highest payout for sponsored reviews. There is also a bi-weekly payment schedule instead of the typical monthly payment schedule.
Additionally, SponsoredReviews.com has a company blog where various staff members discuss the benefits of sponsored reviews and offer blogging tips. Check out the entry below about knowing what people really think (an excerpt):
As the Sponsored Reviews market matures we will find more and more marketers discussing the potential to gain valuable insight into products/services by paying to have those products and services reviewed by bloggers. Bloggers are a diverse group of people, coming from all different walks of life. Making them an ideal group for product research…There is nothing more crucial in business then to have a realistic view about how your customers perceive your product…
Another important aspect of getting reviewed by a blogger is the feedback that the blogger’s audience gives in the form of comments. So not only do you get the bloggers feedback but the feedback of that their audience.
