Impatient? Take this 1-minute survey on referral marketing. 5 survey-takers will win a free 1-year membership at ReferNow.com. Patient? Read on - then take the survey. :)
Businesses that look to generate referral-based new customer leads, which are the most lucrative, have a new web resource at their disposal.
ReferNow.com is an Internet based customer reward program, designed to motivate and reward a business' customers for referring friends and colleagues back to the business. Translation: They get businesses new customer leads, and they're the good ones! When you can get a new customer from a referral of a satisfied customer, they are much more likely to do business with you compared with someone they don't know.
To introduce themselves to people looking for referral-based sales leads, ReferNow.com is targeting business owners to participate in the program and a free survey--a great way to understand their service and how it can help attract more business leads to a business. Also, take a look at this excellent demo on their website--it really helps to understand the idea of referral marketing and why this service works.
How important are referral sales leads? A recent study by eMarketer.com showed that more than half (53%) of Internet users and visited websites referred by friends or family members in the previous 30 days. When it comes to effective lead generation and (more importantly) new paying customers, referrals are key. ReferNow.com has some great testimonials from clients who use them, and like the results they are seeing.
The two things I really like about the concept:
- Low monthly price, with no long term contract. It's just $19.95 a month, so it's a no-brainer to try it for a month or two to see if you get results. If that weren't enough, they also offer a free 30-day trial just to get you started.
- The buffer-friend referral--that is, they send offers to the referring person (the referrer) which the referrer then sends to a friend using his/her own e-mail (and not some system generated e-mail); this is extremely effective, in my opinion. I would have second thoughts of entering my friend's or co-workers e-mail address into a system that I didn't know or trust. But with this, the power is in the referrer's hands...they have the power to either forward the referral e-mails, or not. When they do, it's coming from a trusted e-mail address, which means it will probably get read and get opened by the person they are referring. Very savvy!
These are the best kinds of sales leads: Referrals from your customers who have already tried what you have to offer, and are now comfortable sending along their "seal of approval" to their friends.
As a sales professional or business person, ask yourself this question: Do you really know where your new customers and new business comes from? And even more importantly, how do you reward someone who has referred a new customer to you? Most sales professionals don't take the time to do it, and neither do business owners.
Intersted in learning more? Take their survey. They are looking for sales and business professionals who want more referral based leads, and this fast, free survey will give them an idea of what you're looking for and how they might be able to help you with their sales leads.
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