I've never heard of California Tortilla, but now I want to eat there!
They've started a clever promotion that Seth Godin is talking about today, and it absolutely "rocks". In fact, it "paper and scissors" as well!
When you go to the restaurant, and beat the cashier at a quick round of "rock, paper, scissors" you get $1 off your meal.
Creative? Yes. Fun? Yes. Cheap to implement? Yes. Effective? Yes.
And now its getting talked about on a bunch of national blogs.
So, tell me again: What was it stopping you from coming up with a cheap, creative way to score more sales leads?
