Looking to bump up your incoming sales leads? One of the best ways I know of is to offer free or low-cost informational products for your prospects. Its a great way to get to know you, and learn to trust you as an information source.
Why are they such a great sales lead generator?
1. They offer you a way to start selling with little to no overhead costs.
You can write your own e-book, compile it for free into a PDF download, and the only expense you'll have is the hosting fee to launch it on a page where people can order it.
That's info-product launching on a shoestring budget. And it's even better if you have at least a little capital to invest so you can properly launch your e-book with a great Web design, in a marketplace like ClickBank, and with an affiliate toolbox that you create with graphics and content that your affiliates could use to sell your information for you.
2. You can quickly bring a digital info product to the marketplace and start profiting.
Tangible goods, on the other hand, have to be manufactured - which means it takes a lot longer to take them from idea to fruition.
3. The process of filling orders is automated.
There's nothing to pack up and take to the post office. The moment your customers place an order, they're immediately taken to a page where they can download the product. You truly get to take in "passive profits" once the system has been set up.
4. You can get affiliates to market your info product for you.
That way, you don't have to spend as much on advertising as you would if you were dealing in tangible goods.
(By the way - as long as we're on the subject - you can become an affiliate yourself and make plenty of money by selling other people's info products. You can promote those products at absolutely no charge by placing content on various social networking sites and inserting your affiliate ID codes. Or you can take it one step further and create your own presence on the Web, capturing customers' contact information for your own list before funneling them into someone else's site.)
Considering producing a free e-book as a sales lead tool for your business.
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