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If you're looking for what to sell, and where to sell it, there are easy ways to gauge what your prospect's response will be.

If you're looking to form an an online sales lead strategy, it's even easier thanks to the search tools available on a website.

A great place to find out what's selling is PayPal.com.

Go to PayPal.com. Click on the Shops link at the bottom of page. All 42,000 websites that accept PayPal are listed here by category. There's a Categories column on the left side of the page. Click on the category of the product you're researching. PayPal will display the top shops in that category, ranked by volume (the number of sales made through PayPal).

If, for example, you're thinking of selling tooth whiteners, you'd click on the Health and Nutrition category. And one of the things you'd find is a listing for a company that sold 16,736 of their bleaching kits through PayPal. Since that company seems to have robust sales, they're obviously making money. A tooth whitener, therefore, is a good product to sell.

Try using PayPal as a sales lead generator if you're looking for online sales!