Devoted to lead generation, lead generators, and successful lead gen campaigns

It's the age old question: How can I really tell if my lead generation campaign is working and positively impacting my business' bottom line?

The key is the honest, accurate analysis of your financial statements.

Not doing financial statements honestly and accurately each month is the real killer. If you're in school, and you get a bad report card, you know you have got to change those Ds and Fs if you want to graduate. In business, you've got to look at the report card and make changes if you want to succeed. But you can't make those changes if you don't have financial statements, or the ones you have are not accurate.

So, don't include receivables that you're never going to collect, don't fantasize about sales that are never going to happen. Look at your profit and loss and cash flow statements in the cold, hard light of day.

Don't make excuses; don't deny bad news when it comes to the lead generation campaign that you're in the middle of executing. Face the problems and figure out why you're losing money. Either your prices are too low or your product costs are too high. Deal with that right away. Don't implement a plan that will reduce your losses in six months, because you'll go out of business before then.

Be honest with yourself when you look at the effectiveness of your lead generation campaign.