TopLeadGenerators: August 2007 Archives

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Aug31	Google Phone, "GPhone", Ready to Launch? Dan Tudor August 31, 2007 Know More: Buzz A month or so ago, the technology world was buzzing about the iPhone. But that's soooo last month... Now, rumors are flying that Google (NASDAQ:GOOG) is set to launch a new cell phone, dubbed the "gPhone" by some. Like most things Google, it would be cheap to buy and loaded with functionality. Here's a peek of the news that's hitting the streets today: "The Google phone will not only be able to surf the net but also will include "a special version of Google Maps, compatible with built-in GPS, and compatibility with Gmail," Google's email service. According to The Wall Street Journal, Google has already shown its prototype to U.S. Companies AT&T, T-Mobile and Verizon Wireless, making it seem clear the Google Phone's launch will definitely take place in the United States. Indian blog Rediff said the GPhone will be launched in two weeks simultaneously in the United States and Europe, adding that Google was talking with Indian telephone operators Bharti Airtel and Vodafone Essar, and that Bharat Sanchar Nigam could be one of the manufacturers. Google has refused to make any comment on the rumors." Will the buzz generate sales leads for Google if these rumors are true (which I think they are) and they launch a new phone? You bet. "Buzz" is the best kind of promotion that a business can get, and the sales pros at Google will certainly capitalize on all of these rumors. By the way, count me in as a future Google phone user. Cheap, simple, and probably easy to use. What's not to love? Posted at 10:25 AM \| Permalink \| Comments
Aug30	Fred Thompson One-Ups the Competition by Announcing Candidacy on Jay Leno's "Tonight Show" Dan Tudor August 30, 2007 In the world of high stakes Presidential public relations, you can never have too much publicity or too many "sales leads" in the form of votes.So credit former Tennessee Senator Fred Thompson, who it appears will announce his run for... Continue Reading Posted at 6:16 PM \| Permalink \| Comments
	Create Sales Leads by Positioning, Not Prospecting Dan Tudor August 30, 2007 It's a concept that I am a big believer in, since it has changed the way I do business as a sales and business professional.It's called "positioning". Jeffrey Gitomer is a big believer in it, and his advice has helped... Continue Reading Posted at 7:33 AM \| Permalink \| Comments
Aug29	Are You Happy With Your Sales Lead Generation Career? Dan Tudor August 29, 2007 Are you happy in your sales career? Are you happy with what you do day-to-day in helping to generate sales leads for the company you work for (or the business you may own?). Or, are you thinking of singing "take... Continue Reading Posted at 7:40 AM \| Permalink \| Comments
Aug28	Convert Leads to Sales by Making Your Prospect Feel Comfortable Dan Tudor August 28, 2007 Bob Bly is an expert business copywriter, and uses that expertise to create a bond with a sales prospect. How? By making them feel like they are just like him.Here's how he does it:One of the easiest - and most... Continue Reading Posted at 11:39 AM \| Permalink \| Comments
Aug20	Three Asymmetrical Reasons Odd-Numbered Selling Works Dan Tudor August 20, 2007 The conversation of the benefits of odd numbered selling (and why it works) continues full steam ahead. The latest sales expert to weigh-in to the debate is Clayton Shold from Salesopedia:1) Humans like to view asymmetrical objects 2) Bouquets of... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
	CopyBlogger Gives TopLeadGenerators Some Monday Morning Karma Dan Tudor August 20, 2007 Brian Clark's CopyBlogger site listed our post on selling with odd numbered lists as one of their Monday Morning Karma link recommendations for their vast audience.Thanks, Brian! I'm thrilled that you liked it.One of the other links that Brian recommended... Continue Reading Posted at 10:33 AM \| Permalink \| Comments
	Good Point Made by Reader On Selling With Lists and Odd Numbers Dan Tudor August 20, 2007 Richard Michie, a TopLeadGenerators reader, pointed out something worth repeating. He was commenting on my post about building lists with odd numbers, and how it can increase your chances for making a sale because of how our brains react to odd... Continue Reading Posted at 10:14 AM \| Permalink \| Comments
Aug19	"High School Musical 2" Scores Disney Channel a Record Audience Dan Tudor August 19, 2007 My 12 and 8 year old daughters were glued to the television with a group of their friends Friday night. They weren't alone: Almost 18-million other tweens tuned into the debut of "High School Musical 2", the much anticipated television... Continue Reading Posted at 10:13 PM \| Permalink \| Comments
Aug17	Countrywide Home Loans' Telemarketing: Coincidence or Conspiracy? Dan Tudor August 17, 2007 "Conspiracy" might be a little strong, but it started with "c" and went well with "coincidence". So give me a little latitude there... I got this comment today from a reader (annonymous, of course) who gave me a hard time for... Continue Reading Posted at 10:02 AM \| Permalink \| Comments
Aug16	What's the Easiest Way to Generate New Sales? Dan Tudor August 16, 2007 Author Michael Masterson has a good thought on that question:"The most reliably profitable businesses are often those that sell products or services that need to be replenished. (Think groceries. Think magazine subscriptions. Think lawn maintenance.) If you are selling such... Continue Reading Posted at 11:58 PM \| Permalink \| Comments
	Countrywide Hops on the Phone and Starts Selling Their Rear-Ends Off Dan Tudor August 16, 2007 Coincidence? You be the judge.With all the media attention focused on the news that Countrywide Financial (NYSE: CFC) has had to dip into their credit lines to remain solvent, it's no surprise that they are becoming more aggressive in locking... Continue Reading Posted at 10:56 PM \| Permalink \| Comments
Aug15	Telemarketers and Salespeople Don't Make This List of Most Respected Jobs Dan Tudor August 15, 2007 Surprise, surprise.Telemarketers and other direct salespeople aren't on the list of the most respected jobs, according to a recent survey.Sixty-one percent of Americans think firefighters are the most prestigious professionals, according to a Harris Interactive Poll that measured public perceptions... Continue Reading Posted at 2:51 PM \| Permalink \| Comments
	Skip Work...Have Sex...Win a Refrigerator! Dan Tudor August 15, 2007 Leave it to the Russians to come up with a unique, albeit weird, way to encourage population growth within the country.September 12th is the third annual "Day of Conception" - the government is giving time off so that their population... Continue Reading Posted at 2:40 PM \| Permalink \| Comments
Aug14	Stephen Colbert, Richard Branson, and Really Good PR Dan Tudor August 14, 2007 One of my late night TV habits is watching "The Colbert Report", a faux conservative knock-off of the popular Fox News program, "The O'Reilly Factor". Stephen Colbert is a great comedian, and his spoofing of the Fox News powerhouse cable... Continue Reading Posted at 10:10 AM \| Permalink \| Comments
Aug12	In the Rush to Rack In Sales Leads, Don't Forget About the Customer Dan Tudor August 12, 2007 Amazon.com's Jeff Bezos, an Internet business wizard, never lost sight of what was really behind his venture's growth: People. Sometimes we get so consumed with numbers, lead percentages, lead conversion rates, etc. that we forget about the actual person behind the numbers.Here's what Bezos... Continue Reading Posted at 11:58 PM \| Permalink \| Comments
Aug11	Why Odd Numbers Add-Up to Bigger Profits in Your Sales Lead Generation Campaign Dan Tudor August 11, 2007 When you're creating your marketing messages - especially when it comes to direct mail sales lead campaigns - there's a little secret you might want to remember as you put together your advertising copy. For some reason, even numbers are not... Continue Reading Posted at 3:49 AM \| Permalink \| Comments
Aug10	Take a Break From Generating Sales Leads by Doing "Spiderman Push-Ups" in the Office! Dan Tudor August 10, 2007 Sitting behind a desk all day dreaming up new sales lead campaigns isn't really burning a lot of calories there, Sparky. So take a break and improve your health, flexibility and concentration by doing some challenging "Spiderman Push-Ups". They're becoming... Continue Reading Posted at 11:34 PM \| Permalink \| Comments
	More on Making Your Prospects Take Action Dan Tudor August 10, 2007 Here's more on the benefits of asking your prospect to take action as a result of your marketing campaign.Bob Bly follows up on his first piece of advice with more on making your prospect take some kind of physical action... Continue Reading Posted at 11:26 PM \| Permalink \| Comments
	Is Your Sales Lead Generation Campaign Asking Your Prospect to Take Action? It Should... Dan Tudor August 10, 2007 That's according to marketing guru Bob Bly, anyway.In your marketing campaigns, Bly says it's a good idea to encourage your prospects to take some sort of physical action.For instance, a mail-order marketer of pipes (the kind you burn tobacco in)... Continue Reading Posted at 11:19 PM \| Permalink \| Comments
	More Sales Leads Result From Simple Marketing Messages Dan Tudor August 10, 2007 When I was a kid back in the early 70's, marketing seemed simpler. The messages and advertisements were simpler. But you know what? I still remember a lot of those jingles and slogans. Old Spice, Cap'n Crunch, Budweiser...the songs and messages are still... Continue Reading Posted at 10:57 PM \| Permalink \| Comments
Aug 7	Now THAT'S a Super-Specific Telemarketing Campaign! Dan Tudor August 7, 2007 I'm sitting here in my office, and the phone rings. Trouble is, it's the line I recently dedicated to my DSL connection. So basically, anytime it rings, I know that its a telemarketing call or collection agency thinking that someone... Continue Reading Posted at 5:14 PM \| Permalink \| Comments
Aug 6	A Bunch of Good Ideas on How to Turn Customers Into Perpetual Sales Leads Dan Tudor August 6, 2007 We're sharing some really good ideas on how to make sure your customers are signing your praises and leading to more sales over at our sister blog, LandingTheDeal.com.Read our articles on how the New Jersey Nets treat their customers like... Continue Reading Posted at 3:17 PM \| Permalink \| Comments
Aug 3	Use Your Local Bulletin Boards to Generate Leads for Your Business Dan Tudor August 3, 2007 It would take the right kind of business, but another overlooked source of high-traffic, inexpensive promotional advertising space are bulletin boards.Grocery stores, drug stores, Walmart, and other major chains often supply an open board for people to post things. Anything,... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
	Leave Your Business Cards at the Cash Register Dan Tudor August 3, 2007 I just went and picked up the Tudor Family's traditional Friday night pizza at the local restaurant.It was sold recently to a new owner, and we've noticed some subtle changes...mostly good ones. One of the things the new owners now... Continue Reading Posted at 8:47 PM \| Permalink \| Comments
	Door Hangers Are an Inexpensive Lead Generator Dan Tudor August 3, 2007 If you're in a business that requires leads coming in for not a lot of money, consider printing and distributing door hangers.Door hangers are those printed flyers with a cut out slot to allow them to slip over a door... Continue Reading Posted at 8:28 PM \| Permalink \| Comments
Aug 1	Rupert Murdoch's Purchase of Wall Street Journal Will Result in Sales Dan Tudor August 1, 2007 The publicity has been unreal over the purchase of the Wall Street Journal by media tycoon Rupert Murdoch. I've made the point that the fuss is largely political, but lets put that aside for a moment and focus on the... Continue Reading Posted at 5:59 PM \| Permalink \| Comments

« July 2007 | Main | September 2007 »

Aug31	Google Phone, "GPhone", Ready to Launch? Dan Tudor August 31, 2007 Know More: Buzz A month or so ago, the technology world was buzzing about the iPhone. But that's soooo last month... Now, rumors are flying that Google (NASDAQ:GOOG) is set to launch a new cell phone, dubbed the "gPhone" by some. Like most things Google, it would be cheap to buy and loaded with functionality. Here's a peek of the news that's hitting the streets today: "The Google phone will not only be able to surf the net but also will include "a special version of Google Maps, compatible with built-in GPS, and compatibility with Gmail," Google's email service. According to The Wall Street Journal, Google has already shown its prototype to U.S. Companies AT&T, T-Mobile and Verizon Wireless, making it seem clear the Google Phone's launch will definitely take place in the United States. Indian blog Rediff said the GPhone will be launched in two weeks simultaneously in the United States and Europe, adding that Google was talking with Indian telephone operators Bharti Airtel and Vodafone Essar, and that Bharat Sanchar Nigam could be one of the manufacturers. Google has refused to make any comment on the rumors." Will the buzz generate sales leads for Google if these rumors are true (which I think they are) and they launch a new phone? You bet. "Buzz" is the best kind of promotion that a business can get, and the sales pros at Google will certainly capitalize on all of these rumors. By the way, count me in as a future Google phone user. Cheap, simple, and probably easy to use. What's not to love? Posted at 10:25 AM \| Permalink \| Comments
Aug30	Fred Thompson One-Ups the Competition by Announcing Candidacy on Jay Leno's "Tonight Show" Dan Tudor August 30, 2007 In the world of high stakes Presidential public relations, you can never have too much publicity or too many "sales leads" in the form of votes.So credit former Tennessee Senator Fred Thompson, who it appears will announce his run for... Continue Reading Posted at 6:16 PM \| Permalink \| Comments
	Create Sales Leads by Positioning, Not Prospecting Dan Tudor August 30, 2007 It's a concept that I am a big believer in, since it has changed the way I do business as a sales and business professional.It's called "positioning". Jeffrey Gitomer is a big believer in it, and his advice has helped... Continue Reading Posted at 7:33 AM \| Permalink \| Comments
Aug29	Are You Happy With Your Sales Lead Generation Career? Dan Tudor August 29, 2007 Are you happy in your sales career? Are you happy with what you do day-to-day in helping to generate sales leads for the company you work for (or the business you may own?). Or, are you thinking of singing "take... Continue Reading Posted at 7:40 AM \| Permalink \| Comments
Aug28	Convert Leads to Sales by Making Your Prospect Feel Comfortable Dan Tudor August 28, 2007 Bob Bly is an expert business copywriter, and uses that expertise to create a bond with a sales prospect. How? By making them feel like they are just like him.Here's how he does it:One of the easiest - and most... Continue Reading Posted at 11:39 AM \| Permalink \| Comments
Aug20	Three Asymmetrical Reasons Odd-Numbered Selling Works Dan Tudor August 20, 2007 The conversation of the benefits of odd numbered selling (and why it works) continues full steam ahead. The latest sales expert to weigh-in to the debate is Clayton Shold from Salesopedia:1) Humans like to view asymmetrical objects 2) Bouquets of... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
	CopyBlogger Gives TopLeadGenerators Some Monday Morning Karma Dan Tudor August 20, 2007 Brian Clark's CopyBlogger site listed our post on selling with odd numbered lists as one of their Monday Morning Karma link recommendations for their vast audience.Thanks, Brian! I'm thrilled that you liked it.One of the other links that Brian recommended... Continue Reading Posted at 10:33 AM \| Permalink \| Comments
	Good Point Made by Reader On Selling With Lists and Odd Numbers Dan Tudor August 20, 2007 Richard Michie, a TopLeadGenerators reader, pointed out something worth repeating. He was commenting on my post about building lists with odd numbers, and how it can increase your chances for making a sale because of how our brains react to odd... Continue Reading Posted at 10:14 AM \| Permalink \| Comments
Aug19	"High School Musical 2" Scores Disney Channel a Record Audience Dan Tudor August 19, 2007 My 12 and 8 year old daughters were glued to the television with a group of their friends Friday night. They weren't alone: Almost 18-million other tweens tuned into the debut of "High School Musical 2", the much anticipated television... Continue Reading Posted at 10:13 PM \| Permalink \| Comments
Aug17	Countrywide Home Loans' Telemarketing: Coincidence or Conspiracy? Dan Tudor August 17, 2007 "Conspiracy" might be a little strong, but it started with "c" and went well with "coincidence". So give me a little latitude there... I got this comment today from a reader (annonymous, of course) who gave me a hard time for... Continue Reading Posted at 10:02 AM \| Permalink \| Comments
Aug16	What's the Easiest Way to Generate New Sales? Dan Tudor August 16, 2007 Author Michael Masterson has a good thought on that question:"The most reliably profitable businesses are often those that sell products or services that need to be replenished. (Think groceries. Think magazine subscriptions. Think lawn maintenance.) If you are selling such... Continue Reading Posted at 11:58 PM \| Permalink \| Comments
	Countrywide Hops on the Phone and Starts Selling Their Rear-Ends Off Dan Tudor August 16, 2007 Coincidence? You be the judge.With all the media attention focused on the news that Countrywide Financial (NYSE: CFC) has had to dip into their credit lines to remain solvent, it's no surprise that they are becoming more aggressive in locking... Continue Reading Posted at 10:56 PM \| Permalink \| Comments
Aug15	Telemarketers and Salespeople Don't Make This List of Most Respected Jobs Dan Tudor August 15, 2007 Surprise, surprise.Telemarketers and other direct salespeople aren't on the list of the most respected jobs, according to a recent survey.Sixty-one percent of Americans think firefighters are the most prestigious professionals, according to a Harris Interactive Poll that measured public perceptions... Continue Reading Posted at 2:51 PM \| Permalink \| Comments
	Skip Work...Have Sex...Win a Refrigerator! Dan Tudor August 15, 2007 Leave it to the Russians to come up with a unique, albeit weird, way to encourage population growth within the country.September 12th is the third annual "Day of Conception" - the government is giving time off so that their population... Continue Reading Posted at 2:40 PM \| Permalink \| Comments
Aug14	Stephen Colbert, Richard Branson, and Really Good PR Dan Tudor August 14, 2007 One of my late night TV habits is watching "The Colbert Report", a faux conservative knock-off of the popular Fox News program, "The O'Reilly Factor". Stephen Colbert is a great comedian, and his spoofing of the Fox News powerhouse cable... Continue Reading Posted at 10:10 AM \| Permalink \| Comments
Aug12	In the Rush to Rack In Sales Leads, Don't Forget About the Customer Dan Tudor August 12, 2007 Amazon.com's Jeff Bezos, an Internet business wizard, never lost sight of what was really behind his venture's growth: People. Sometimes we get so consumed with numbers, lead percentages, lead conversion rates, etc. that we forget about the actual person behind the numbers.Here's what Bezos... Continue Reading Posted at 11:58 PM \| Permalink \| Comments
Aug11	Why Odd Numbers Add-Up to Bigger Profits in Your Sales Lead Generation Campaign Dan Tudor August 11, 2007 When you're creating your marketing messages - especially when it comes to direct mail sales lead campaigns - there's a little secret you might want to remember as you put together your advertising copy. For some reason, even numbers are not... Continue Reading Posted at 3:49 AM \| Permalink \| Comments
Aug10	Take a Break From Generating Sales Leads by Doing "Spiderman Push-Ups" in the Office! Dan Tudor August 10, 2007 Sitting behind a desk all day dreaming up new sales lead campaigns isn't really burning a lot of calories there, Sparky. So take a break and improve your health, flexibility and concentration by doing some challenging "Spiderman Push-Ups". They're becoming... Continue Reading Posted at 11:34 PM \| Permalink \| Comments
	More on Making Your Prospects Take Action Dan Tudor August 10, 2007 Here's more on the benefits of asking your prospect to take action as a result of your marketing campaign.Bob Bly follows up on his first piece of advice with more on making your prospect take some kind of physical action... Continue Reading Posted at 11:26 PM \| Permalink \| Comments
	Is Your Sales Lead Generation Campaign Asking Your Prospect to Take Action? It Should... Dan Tudor August 10, 2007 That's according to marketing guru Bob Bly, anyway.In your marketing campaigns, Bly says it's a good idea to encourage your prospects to take some sort of physical action.For instance, a mail-order marketer of pipes (the kind you burn tobacco in)... Continue Reading Posted at 11:19 PM \| Permalink \| Comments
	More Sales Leads Result From Simple Marketing Messages Dan Tudor August 10, 2007 When I was a kid back in the early 70's, marketing seemed simpler. The messages and advertisements were simpler. But you know what? I still remember a lot of those jingles and slogans. Old Spice, Cap'n Crunch, Budweiser...the songs and messages are still... Continue Reading Posted at 10:57 PM \| Permalink \| Comments
Aug 7	Now THAT'S a Super-Specific Telemarketing Campaign! Dan Tudor August 7, 2007 I'm sitting here in my office, and the phone rings. Trouble is, it's the line I recently dedicated to my DSL connection. So basically, anytime it rings, I know that its a telemarketing call or collection agency thinking that someone... Continue Reading Posted at 5:14 PM \| Permalink \| Comments
Aug 6	A Bunch of Good Ideas on How to Turn Customers Into Perpetual Sales Leads Dan Tudor August 6, 2007 We're sharing some really good ideas on how to make sure your customers are signing your praises and leading to more sales over at our sister blog, LandingTheDeal.com.Read our articles on how the New Jersey Nets treat their customers like... Continue Reading Posted at 3:17 PM \| Permalink \| Comments
Aug 3	Use Your Local Bulletin Boards to Generate Leads for Your Business Dan Tudor August 3, 2007 It would take the right kind of business, but another overlooked source of high-traffic, inexpensive promotional advertising space are bulletin boards.Grocery stores, drug stores, Walmart, and other major chains often supply an open board for people to post things. Anything,... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
	Leave Your Business Cards at the Cash Register Dan Tudor August 3, 2007 I just went and picked up the Tudor Family's traditional Friday night pizza at the local restaurant.It was sold recently to a new owner, and we've noticed some subtle changes...mostly good ones. One of the things the new owners now... Continue Reading Posted at 8:47 PM \| Permalink \| Comments
	Door Hangers Are an Inexpensive Lead Generator Dan Tudor August 3, 2007 If you're in a business that requires leads coming in for not a lot of money, consider printing and distributing door hangers.Door hangers are those printed flyers with a cut out slot to allow them to slip over a door... Continue Reading Posted at 8:28 PM \| Permalink \| Comments
Aug 1	Rupert Murdoch's Purchase of Wall Street Journal Will Result in Sales Dan Tudor August 1, 2007 The publicity has been unreal over the purchase of the Wall Street Journal by media tycoon Rupert Murdoch. I've made the point that the fuss is largely political, but lets put that aside for a moment and focus on the... Continue Reading Posted at 5:59 PM \| Permalink \| Comments

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