Devoted to lead generation, lead generators, and successful lead gen campaigns

Coincidence?  You be the judge.

With all the media attention focused on the news that Countrywide Financial (NYSE: CFC) has had to dip into their credit lines to remain solvent, it's no surprise that they are becoming more aggressive in locking in current customers, and getting new loans on the books.

Case in point:  Me.

Our home has a Countrywide mortgage.  This morning, a young lady called my office asking us if we were interested in refinancing.  Later in the afternoon, my smokin' hot wife got a call at home asking about the same thing (different telemarketer, by the way).

I kidded with the woman who called me that I was happy to hear the phones were still working.  She didn't really see the humor in that comment...

Here's my point:  Countrywide is looking to generate sales.  To do that, they are coming back to their current customers.  But they have taken themselves out of the driver's seat when it comes to commanding attention from prospects, all due to this horrible news about their company's financial condition.

Sometimes, outside circumstances can make it hard to generate new sales leads.  It's gonig to be interesting to see how Countrywide Financial can bail themselves out of a soft mortgage market and shortage of cash.