Richard Michie, a TopLeadGenerators reader, pointed out something worth repeating.
He was commenting on my post about building lists with odd numbers, and how it can increase your chances for making a sale because of how our brains react to odd numbers vs. even numbers.
Richard made this important point in response:
"Talking of numbers, always list everything you have. Let's say you are
selling a compliation CD make sure you list each and every track. You can bet that any collector will be looking for a track they can't find anywhere else. For the sake of missing off one listing you could lose the sale."
That's a great example, and an important overall point. Always list all of the benefits that your service or product has to offer.
How to combine those two philosophies? How about this: If all of your strong points comes out to an even numbered list, add another benefit or combine two into one to come up with an odd numbered list. That way, you get the best of both worlds.
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