My 12 and 8 year old daughters were glued to the television with a group of their friends Friday night.
They weren't alone: Almost 18-million other tweens tuned into the debut of "High School Musical 2", the much anticipated television musical from The Walt Disney Company (NYSE:DIS).
It was a hit. In fact, it was the biggest cable audience ever. It's all adding up to a huge payday for Disney, thanks to all of the viewers that they pre-show hype generated:
"What's different for the second one is that demand is soaring," Rich Ross, president of Disney Channel Worldwide, said in an interview. "Every division at Disney has figured out how it makes sense for their products to roll out."
Disney is leaving no merchandising stone unturned this time, aware of the rising value of the "High School Musical" franchise -- and also the fickle nature of teenage audiences."
The Reuters story is right on the money...literally. The phenomenon of HSM2 will mean big bucks for Disney. They know how to market it, and they have a plan to generate as much money as possible for this particular franchise.
When you talk about sales leads, and how to generate them, the roll-out of "High School Musical 2" is a lesson in how to do it the right way.
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