Amazon.com's Jeff Bezos, an Internet business wizard, never lost sight of what was really behind his venture's growth: People.
Sometimes we get so consumed with numbers, lead percentages, lead conversion rates, etc. that we forget about the actual person behind the numbers.
Here's what Bezos said about the way he views customers:
"I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we [Amazon.com] have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year."
And all of that translates into more business. And isn't that the goal of any sales lead generation campaign?
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